ABOUT ME

I have been passionate about being a sports journalist since my dad (brutally, but honestly) told me I’d never amount to be a sportsman. My mind switched to the press box rather than the pitch, and years later I graduated from Staffordshire University with a degree in Sports Journalism.

My first real breakthrough into the industry arrived when I began at Crystal Palace FC in September 2012. With an initial focus on video production, I also oversaw PR activities and interview requests, wrote for the website and programme, attended all first-team and under-23 matches and managed the club’s social media accounts. I also won the 2012/13 Championship Video Channel of the Year award.

I was then promoted to Assistant Communications Manager where I took more of an emphasis on PR, and was the club’s communications lead on several pre-season tours to the USA and Canada, Hong Kong, South Africa and Europe.

I returned to written journalism when I became Programme Editor in December 2014. In my first full season in the role, I was named Programme Editor of the Year by the Northern Programme Club’s Independent View magazine. Later that year, inspired by Wales’ success in Euro 2016, I decided to write my debut novel “Don’t Take Me Home”.

1007 Newcastle v CP
Being awarded my Programme Editor of the Year award in 2016

With a view to boosting web traffic, I managed a redesign of the official club website, and thanks to my introduction of improved interactive features, higher-quality and more frequent stories as well as better navigation, the club achieved record web hits in 2018.

In February 2019, I was appointed Head of Editorial at ProgrammeMaster, managing the production of matchday programmes for a number of high-profile sports organisations. I was in charge of a team of editors, graphic designers and writers, helping them to stay on track when juggling multiple projects at one time, as well as writing copy myself, proofreading, amending page layouts having the final sign-off on projects.

I was also in charge of client relations, meeting regularly with them to discuss ideas for future editions and ensuring their satisfaction at what we produced.

After a year in the role, I accepted a similar short-term position at a startup company called Pressbox Publishing, helping them establish themselves in the world of print and introducing them to key clients.

Having dabbled in the occasion spot of freelancing during the earlier years of my career, I am now enjoying writing for a number of publications about all-things sport.


KEY SKILLS

JOURNALISM

  • Print/web specific writing
  • On-the-whistle match reports
  • Long-form interviews/features
  • Embedding interactive content
  • Minute-by-minute reporting
  • Multi-article series
  • Video/audio editing (Premiere)
  • TV presenting
  • Radio broadcasting
  • Media Law
  • Shorthand

EDITORIAL

  • Managing staff/teams
  • Proofreading
  • Sub-editing
  • Tweaking layouts
  • Adobe InDesign
  • Adobe Photoshop
  • Working to tight deadlines
  • Managing graphic designers
  • Commissioning freelancers
  • Client liaison
  • Print management

CONTENT MANAGEMENT

  • Content planning
  • Scheduling content/posts
  • Maximising breaking news
  • Using CMS
  • SEO optimisation
  • Google Analytics
  • Building and managing websites
  • Social media management
  • Budgeting

PR/COMMUNICATIONS

  • Increasing press coverage
  • Press releases
  • Managing media requests
  • Media reporting
  • Interview training/preparation
  • Crisis management
  • Monitoring social media
  • Press liaisoning
  • Event management

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