I have been passionate about being a sports journalist since my dad (brutally, but honestly) told me I’d never amount to be a sportsman. My mind switched to the press box rather than the pitch, and years later I graduated from Staffordshire University with a degree in Sports Journalism.

My first real breakthrough into the industry arrived when I began at Crystal Palace FC in September 2012. With an initial focus on video production, I also oversaw PR activities and interview requests, wrote for the website and programme, attended all first-team and under-23 matches and managed the club’s social media accounts. I also won the 2012/13 Championship Video Channel of the Year award.

I was then promoted to Assistant Communications Manager where I took more of an emphasis on PR, and was the club’s communications lead on several pre-season tours to the USA and Canada, Hong Kong, South Africa and Europe.

I returned to written journalism when I became Programme Editor in December 2014. In my first full season in the role, I was named Programme Editor of the Year by the Northern Programme Club’s Independent View magazine. Later that year, inspired by Wales’ success in Euro 2016, I decided to write my debut novel “Don’t Take Me Home”.

1007 Newcastle v CP
Being awarded my Programme Editor of the Year award in 2016

With a view to boosting web traffic, I managed a redesign of the official club website, and thanks to my introduction of improved interactive features, higher-quality and more frequent stories as well as better navigation, the club achieved record web hits in 2018.

In February 2019, I was appointed Head of Editorial at ProgrammeMaster, managing the production of matchday programmes for a number of high-profile sports organisations. I was in charge of a team of editors, graphic designers and writers, helping them to stay on track when juggling multiple projects at one time, as well as writing copy myself, proofreading, amending page layouts having the final sign-off on projects.

I was also in charge of client relations, meeting regularly with them to discuss ideas for future editions and ensuring their satisfaction at what we produced.

Recently, I have moved into the world of social media with We Are Social Sport, managing campaigns for clients such as the International Olympic Committee and adidas Sport. In my role as Senior Editor, I plan rollouts as well as write and edit copy for posts on all the major platforms, seen by tens of millions of followers.



  • Print/web specific writing
  • On-the-whistle match reports
  • Long-form interviews/features
  • Embedding interactive content
  • Minute-by-minute reporting
  • Copywriting for social media
  • Video/audio editing (Premiere)
  • TV presenting
  • Radio broadcasting
  • Media Law
  • Shorthand


  • Managing staff/teams
  • Proofreading
  • Sub-editing
  • Tweaking layouts
  • Adobe InDesign
  • Adobe Photoshop
  • Social media rollouts
  • Managing graphic designers
  • Commissioning freelancers
  • Client liaison
  • Print management


  • Content planning
  • Scheduling content/posts
  • Maximising breaking news
  • Using CMS
  • SEO optimisation
  • Google Analytics
  • Building and managing websites
  • Social media strategies
  • Budgeting


  • Increasing press coverage
  • Press releases
  • Managing media requests
  • Media reporting
  • Interview training/preparation
  • Crisis management
  • Monitoring social media
  • Press liaisoning
  • Event management

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