I have edited matchday programmes and sports magazine for a number of high-profile clients. This has involved discussing initial concepts with the organisation, writing content, helping develop the graphic design, working to the client’s brand guidelines, tweaking layouts, proofreading and sending to the printers.
Below are some of the best projects I have edited on to date:
2019 NFL London Games
I edited all four of the NFL’s 116-page gameday programmes for the 2019 London Series, which included the inaugural NFL game at the Tottenham Hotspur Stadium.
As the league was celebrating its 100th season, I also came up with the idea of a four-part series spread across each issue, documenting the best teams and players through the eras, some of the most memorable London-themed moments and other historical features to help mark the occasion. These were placed on the reverse of each programme, and encouraged fans to purchase all four programmes to read the whole series and boost sales.
2019 MLB London Series
Ahead of Major League Baseball’s first-ever regular series games to be played in the UK, I worked alongside their New York-based content team to produce the official gameday magazine.
The 116-page publication contained a host of features for committed baseball fans, including interviews with stars past and present and features about the rivalry between the New York Yankees and the Boston Red Sox, but there was also plenty of other content to cater for the new spectator, who just wanted to understand a bit more about what they were watching.
Crystal Palace FC
I worked at Crystal Palace for eight seasons, and edited the matchday programme between 2014 and 2019, producing 96 editions during that timespan. I wrote 85% of all the copy, including the majority of the interviews and features.
Each season the programme was given a refresh, and I tried to add value for money by adding in additional features including a pullout poster magazine for kids as well as collectable postcards and trading cards. In 2016, I was named Programme Editor of the Year.
2019 World Snooker Championship
I worked with the World Snooker Tour for over a year, revamping all 14 their event programmes, with particular emphasis on the three major tournaments in their calendar – The Masters, the UK Championship and the World Championship.
The latter had been a pretty stale product for a number of years, but I helped to revitalise it with new content, fresh graphic design and more attention to detail regarding the page layout. It was a huge hit with fans and the WST themselves.